Our team experts put “on a shelf” and analyses ‘Shelf Share’ of the Brand, i.e. the presence of goods and brands in the market, and this would reflect The Market Shelf-Offer.

The constant shortening of the product shelf life and life cycle, and fast changes in consumer preferences lead the market to a need for a fast information system, aimed to aid manufacturers and retailers in evaluating and analyzing the market trends, pricing, product life cycles etc.

Market Execution Analysis fulfills this need and emphasizes a reflection of the market shelf offer, as seen through the eyes of the consumer.

ON – SHELF

– Product Present

– Product Shelf Faces

– Shelf Tag Present

– Promotion Present

– Promotion Price

– Everyday Price

– Photo

OFF – SHELF

– Display Promo Present

– Location

– Type of Display

– Points of Disruption

– POS Material

– Display Assortment

– Photo

Retail workforce continuously presences in-stores

99.5% data accuracy

Covering all modern trade channels/retailers

Integrate people and processes
with technology

Measure / Learn / Fix

Measure

– This tool measures store-by-store execution performance at retail stores in the Brand’s target markets, including photo proof of the collected data.

Fix

– With the help of FIX, we can send store-by-store correction alerts to the field teams for corrective action –brand’s retail execution team/field execution force/ brand’s retail partners.

Learn

This is an analytics module, using collected data in the MEASURE and FIX modules. LEARN provides insights and diagnostics:

– For a better understanding of the underlying drivers of executional failures

– For guiding the process and organizational improvements

– For driving better execution and sales performance going forward.