ON – SHELF
– Product Present
– Product Shelf Faces
– Shelf Tag Present
– Promotion Present
– Promotion Price
– Everyday Price
– Photo
High expertise in market
execution analysis
Our team experts put “on a shelf” and analyses ‘Shelf Share’ of the Brand, i.e. the presence of goods and brands in the market, and this would reflect The Market Shelf-Offer.
The constant shortening of the product shelf life and life cycle, and fast changes in consumer preferences lead the market to a need for a fast information system, aimed to aid manufacturers and retailers in evaluating and analyzing the market trends, pricing, product life cycles etc.
Market Execution Analysis fulfills this need and emphasizes a reflection of the market shelf offer, as seen through the eyes of the consumer.
OFF – SHELF
– Display Promo Present
– Location
– Type of Display
– Points of Disruption
– POS Material
– Display Assortment
– Photo
Retail workforce continuously presences in-stores
99.5% data accuracy
Covering all modern trade channels/retailers
Integrate people and processes
with technology
Measure / Learn / Fix
Measure
– This tool measures store-by-store execution performance at retail stores in the Brand’s target markets, including photo proof of the collected data.
Fix
– With the help of FIX, we can send store-by-store correction alerts to the field teams for corrective action –brand’s retail execution team/field execution force/ brand’s retail partners.
Learn
This is an analytics module, using collected data in the MEASURE and FIX modules. LEARN provides insights and diagnostics:
– For a better understanding of the underlying drivers of executional failures
– For guiding the process and organizational improvements
– For driving better execution and sales performance going forward.